Many people ask us: “Do you think there will be a demand for corsets in the Indian market”? The answer is a resounding yes! And the reason is the ever-evolving Indian woman. Indian women’s wardrobes have traditionally been limited to home wear, and items for special occasions. But today, women are not confined to their homes, and when they venture beyond their homes, they are willing to dress differently and experiment with their look.
The Indian woman of today wants to look good, is not afraid to experiment, and embraces the idea of fashion as a means of self-expression, not merely as a functional purchase. She is experimenting with combining varied styles, as seen in the recent “Indo-fusion” boom, which mixes the silhouettes of the East with the comfort cut of the West. And that’s how versatile corsets can be! They can be combined with traditional Indian wear, or western wear, to create a fusion look. A corset worn with a lehenga or a saree is bound to pack a punch at any event. It not only shapes your body, but also has a waist reducing effect, making you look slim instantly. The English would have never imagined the grace a Corset would lend to traditional Indian wear.
To achieve a western look, a corset can be worn under a jacket, along with a waistcoat, with skirts, or over a dress! Apart from this, Corsets have several advantages for today’s body-conscious women. Obvious advantages are essentially aesthetic or personal in nature, such as waist reduction, fuller hips and bosom, smaller waist.
As far as adaptability to Indian weather goes, we take full care of that. Our authentic steel-boned waist reducing Corsets are made of breathable cotton fabric to fight the humid and sultry weather.
The corset is here to stay, and it can be used in the Indian context in many innovative ways. Try it with the “’Jab We Met” salwars, or with formal trousers, and experience sheer magic!
Do you have any innovative ideas of how the corset can be worn in the Indian context? Leave us a message and we will get back to you!